Devin here — When it comes to my work, I enjoy creative exploration and strategic thinking. With a decade of advertising, marketing, and production experience combined, I’m able to both lead the big picture of projects as well as jump in to support the team wherever needed.
I've had the opportunity to direct projects for fortune 500 companies and award winning agencies via Integrated Marketing Campaigns, Social and Digital Content, TV Commercials, Experiential Activations, Branding, UI/UX, VR/AR, Print, and OOH Advertising.
These days, I’m looking further into artificial intelligence within our industry. I'm currently utilizing ChatGPT as a digital copy editor and Midjourney to enhance my concept visualization process — I’m very curious how these tools might craft the future of creativity.
Brand Clients:: Jewelers Mutual, ASUS, Cinergy Entertainment, Barcel USA, EarthX, Walmart, Dr Pepper, Cicis Pizza, Warner Brothers, Metro By T-Mobile, ADDY's, Cinionic, IDLife, Jack Mason, LG, Andrews Brewing, Lennox, J. Hilburn.
Agency Clients:: Firehouse Agency, LERMA, Trace Element, Commerce House, TRG, AKH Digital, YesGo, Shoptology, Side Chops.
Industries:: B2B/B2C Tech Software & Hardware, CPG, Food & Beverage, Lifestyle Products, Healthcare & Pharma, OTT Platforms, Fashion, and Telecom.
Regardless of what is being created, I try to maintain a constant focus on the overall message and intent of the project.
I like crafting clear experiences that resonate with people in both the physical and digital world. As well, I aim to create the most authentic experience possible in spite of the somewhat impersonal nature of our online interactions. My direction usually involves balanced or unconventional designs paired with minimal, yet carefully crafted writing that conveys meaning and purpose.
Every aspect of the creative process, from the shape of a graphic to the choice of words used in a caption should support and enhance the overall messaging, each decision being carefully considered and contributing to the ethos of the final product — The end result should feel natural and effortless.