AAF DALLAS ADDYS
PROMO CONTENT / EMAIL / PHOTOGRAPHY
The American Advertising Federation came to us to help brand the 2019 Dallas ADDYs award show. With the creative community in Dallas growing, they tasked us with helping put Dallas on the national map.
As exporters of creativity, we plant fresh ideas, nurture them until they bloom and ship them out for the rest of the world to enjoy. Thus, Locally Grown was the concept chosen.
To introduce the award show, we featured members of the Dallas advertising community from various agencies in a shot-for-shot remake of the RAM "Farmer" Super Bowl commercial created by Dallas-based agency The Richards Group. We also developed a series of videos with a realistically satirical view into the "farm to table" process of developing our locally grown creative product.
My Role: Art Director & Photographer
PROMO VIDEO & VIDEO SERIES