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Barcel USA

& Warner Bros.

Branding, Experiential, Integrated Campaign, Social, In-Store.

Barcel USA, the makers of Takis, were gearing up to launch a new chip product. This product is called WATZ, a unique shaped chip with bold flavor. As a product that was directly competing with Cheetos within the 8 to 13 target market age range, the creative needed to be fun and whacky. We created a series of themes and characters to apply to the packaging. These characters would not only accommodate the packaging, but would serve as personalities for kids to interact with throughout the whole campaign. -- We also partnered with Warner Brothers Pictures to help tie in WATZ with the release of SHAZAM, a film geared to a younger audience.

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CD :: Victor Garcia-Hoz

ACD :: Lucho Sanchez

Sr. Brand Creative/AD :: Devin Edwards

Sr. Brand Creative/CW :: Matt Villanueva

AD :: Amanda Archey

CW :: Carlos Castro

Illustrator :: Carlos Tourne

Producer :: Cesar Jasso

Editor :: Paolo Linares

Strategy & Planning :: Shannon Dunbar-Rubio, Paloma Fuentes, Daniel Martinez

WATZ Brand

WATZ Experiential

Creative direction and writing for various marketing collateral, preroll ads, and brand-generated content.

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