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Barcel USA

& Warner Bros.

Branding, Experiential, Social, In-Store Print.

Barcel USA was looking to launch their new brand WATZ. This new product was geared towards kids that also enjoy the brand's flagship snack Takis. I pitched the idea of eccentric cartoon characters that bring excitement and high energy to the brand. These Woodles (WATZ + Doodles) would interact with the real world, combining live action with 2D graphics. As a product that was directly competing with Cheetos within the 8 to 13 age range target market, the creative needed to be fun and interactive. Not only did we design an experiential activation for the brand but we also collaborated with Warner Brothers to create co-promotional content for WATZ & SHAZAM.

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CD :: Victor Garcia-Hoz

ACD :: Lucho Sanchez

Sr. Brand Creative/AD :: Devin Edwards

Sr. Brand Creative/CW :: Matt Villanueva

AD :: Amanda Archey

CW :: Carlos Castro

Illustrator :: Carlos Tourne

Producer :: Cesar Jasso

Editor :: Paolo Linares

Strategy & Planning :: Shannon Dunbar-Rubio, Paloma Fuentes, Daniel Martinez

WATZ Branding / Social / Print / In-Store

Experiential :: WATZ Activation