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Be Golden

Branding, Web, Social.


#BeGolden was created to improve the way we welcome immigrants. In a time when divisiveness and hateful rhetoric has created a hostile environment for many immigrants living in this country, we saw a need to unite our community and restore civility and compassion. The Dallas Mayor’s Office implemented #BeGolden as a cornerstone of the City’s Welcoming Program, as well several DISD schools added #BeGolden to their class projects.

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CD :: Rodrigo Maycotte

AD :: Devin Edwards, Ruth Lovati, Lucho Sanchez

CW :: Carlos Castro, Matt Villanueva

Producer :: Cesar Jasso

Photographer :: Stewart Cohen

Editor :: Paolo Linares

Strategy & Planning :: Paloma Fuentes

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