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Branding, Web Video, Photography, Digital, Print.

IDLife introduced its new 28 day challenge program and needed a 360 campaign, which included product and lifestyle photography, pre-roll videos, ooh print, magazine, digital ads, social, and influencer marketing, and brand film was created to introduce IDLife’s 28 Day Challenge program.


CD :: Ayesha Iftikhar

Brand Manager :: Lauren Grogan

Associate Creative Director/Writer :: Devin Edwards

Designer :: Tolu Garcia

Production :: Joseph Capps, Rob Russell

Social/Events :: Claire Hidalgo

Talent :: Troy Aikman, Pudge Rodriguez, Jen Widerstrom

"28 Day Challenge" Brand Film


Creative direction and writing for various marketing collateral, preroll ads, and brand-generated content.

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