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IDLife
Branding, Web Video, Photography, Digital, Print.
IDLife introduced its new 28 day challenge program and needed a 360 campaign, which included product and lifestyle photography, pre-roll videos, ooh print, magazine, digital ads, social, and influencer marketing, and brand film was created to introduce IDLife’s 28 Day Challenge program.


CD :: Ayesha Iftikhar
Brand Manager :: Lauren Grogan
Associate Creative Director/Writer :: Devin Edwards
Designer :: Tolu Garcia
Production :: Joseph Capps, Rob Russell
Social/Events :: Claire Hidalgo
Talent :: Troy Aikman, Pudge Rodriguez, Jen Widerstrom
"28 Day Challenge" Brand Film






Brand
Creative direction and writing for various marketing collateral, preroll ads, and brand-generated content.





























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