Branding, Web Video, Photography, Digital, Print.
IDLife is a CPG brand that provides individually designed nutrition, health supplements and wellness metrics to its customers. In order to showcase the effectiveness of the products paired with a customized workout plan, we created the 28 Day Challenge. Along with the campaign we captured product photography and created a brand film, print, digital display, and social content.
CD :: Ayesha Iftikhar
ACD/Video Director :: Devin Edwards
Brand Manager :: Lauren Grogan
Designer :: Tolu Garcia
Photography :: Joseph Capps, Eric Meisner
Production :: Rob Russell
Social/Events :: Claire Hidalgo
Talent :: Troy Aikman, Pudge Rodriguez, Jen Widerstrom
"28 Day Challenge" Brand Film
Creative direction and writing for various product packaging, marketing collateral, preroll ads, and brand-generated content.