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Branding, Web Video, Photography, Digital, Print.


IDLife is a CPG brand that provides individually designed nutrition, health supplements and wellness metrics to its customers. In order to showcase the effectiveness of the products paired with a customized workout plan, we created the 28 Day Challenge. Along with the campaign we captured product photography and created a brand film, print, digital display, and social content.


CD :: Ayesha Iftikhar

ACD/Video Director :: Devin Edwards

Brand Manager :: Lauren Grogan

Designer :: Tolu Garcia

Photography :: Joseph Capps, Eric Meisner

Production :: Rob Russell

Social/Events :: Claire Hidalgo

Talent :: Troy Aikman, Pudge Rodriguez, Jen Widerstrom

"28 Day Challenge" Brand Film


Creative direction and writing for various product packaging, marketing collateral, preroll ads, and brand-generated content.