[Creative Direction / Writing / Production]
Branding, Collateral, Pre-Roll, Web/Mobile, App UI/UX.
Roomored is a B2B and B2C virtual design platform that transforms the home buying process into an immersive online experience.
I partnered with Roomored and Farrukh Malik to refresh the brand's visual identity, website and a series of marketing materials that would better explain their products. Seeing as the client was selling a piece of tech software, I chose a simple and minimalistic direction to contrast the somewhat technical nature of the digital product.
Creative Director/Writer :: Devin Edwards
Designer :: Blithe Parsons
App UI :: Angela Harris
Production :: Zack Tzourtzouklis, German Torres
Developer :: Sarosh Lateef
Talent/Demo :: Mike Romine
Product Pre-Roll Video