Roomored
[Creative Direction / Writing / Production]
Branding, Collateral, Pre-Roll, Web/Mobile, App UI/UX.
Roomored is a B2B and B2C virtual design platform that transforms the home buying process into an immersive online experience.
I partnered with Roomored and Farrukh Malik to refresh the brand's visual identity, website and a series of marketing materials that would better explain their products. Seeing as the client was selling a piece of tech software, I chose a simple and minimalistic direction to contrast the somewhat technical nature of the digital product.
Creative Director/Writer :: Devin Edwards
Designer :: Blithe Parsons
App UI :: Angela Harris
Production :: Zack Tzourtzouklis, German Torres
Developer :: Sarosh Lateef
Talent/Demo :: Mike Romine
Branding
Product Pre-Roll Video
Website Wireframe
%20v2-1.png)
In Progress
Website Final
Mobile
App UI/UX
![02 pick a room [alt 1]_2x](https://static.wixstatic.com/media/802f37_5c850c61f3ba4d289499e601cf785231~mv2_d_2880_1462_s_2.png/v1/fill/w_980,h_497,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/802f37_5c850c61f3ba4d289499e601cf785231~mv2_d_2880_1462_s_2.png)
![02 pick a room [alt 1]_2x.png](https://static.wixstatic.com/media/802f37_5c850c61f3ba4d289499e601cf785231~mv2_d_2880_1462_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_5c850c61f3ba4d289499e601cf785231~mv2_d_2880_1462_s_2.webp)
![02 pick a room [alt 1 - kitchen]_2x.png](https://static.wixstatic.com/media/802f37_c53c3e08a16d468986ca4726e7e9872b~mv2_d_2880_1462_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_c53c3e08a16d468986ca4726e7e9872b~mv2_d_2880_1462_s_2.webp)
![05a kitchen cabinets [all products]_2x.png](https://static.wixstatic.com/media/802f37_cb0efd78f5ba4337ba6696b8a63e0a73~mv2_d_2880_2324_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_cb0efd78f5ba4337ba6696b8a63e0a73~mv2_d_2880_2324_s_2.webp)
![05b kitchen cabinets [favorites]_2x.png](https://static.wixstatic.com/media/802f37_477b0bcaa7534ad3be2e8a86b50af6e7~mv2_d_2880_2324_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_477b0bcaa7534ad3be2e8a86b50af6e7~mv2_d_2880_2324_s_2.webp)
![05c kitchen cabinets [search]_2x.png](https://static.wixstatic.com/media/802f37_6b769839232a4e899546029caa06ff8a~mv2_d_2880_2324_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_6b769839232a4e899546029caa06ff8a~mv2_d_2880_2324_s_2.webp)
![05d kitchen cabinets [details]_2x.png](https://static.wixstatic.com/media/802f37_8a0c58da0cf3441dac264e761ed93f96~mv2_d_2880_2324_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_8a0c58da0cf3441dac264e761ed93f96~mv2_d_2880_2324_s_2.webp)
![05e kitchen cabinets [all products - grid view]_2x.png](https://static.wixstatic.com/media/802f37_da07d38984234119be1e213a4b1e1397~mv2_d_2880_2324_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_da07d38984234119be1e213a4b1e1397~mv2_d_2880_2324_s_2.webp)
![06a kitchen backsplash [view 1]_2x.png](https://static.wixstatic.com/media/802f37_5aa31f3d20f3451d8f4aea8067c33d72~mv2_d_2880_2200_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_5aa31f3d20f3451d8f4aea8067c33d72~mv2_d_2880_2200_s_2.webp)
![06b kitchen backsplash [view 2]_2x.png](https://static.wixstatic.com/media/802f37_ddb2eab96b5c4d4186428502169ad497~mv2_d_2880_2200_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_ddb2eab96b5c4d4186428502169ad497~mv2_d_2880_2200_s_2.webp)
![06d kitchen backsplash [alt2]_2x.png](https://static.wixstatic.com/media/802f37_fcac169ff92c491d90a2f829178c1199~mv2_d_2880_2200_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_fcac169ff92c491d90a2f829178c1199~mv2_d_2880_2200_s_2.webp)
![06e kitchen backsplash [alt3]_2x.png](https://static.wixstatic.com/media/802f37_b826203fee094874a8db6f9c07eac7a6~mv2_d_2880_2200_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_b826203fee094874a8db6f9c07eac7a6~mv2_d_2880_2200_s_2.webp)
![06f kitchen backsplash [alt4]_2x.png](https://static.wixstatic.com/media/802f37_6e4ac9fcc801457e8c2e69857318ab95~mv2_d_2880_2200_s_2.png/v1/fill/w_2180,h_1230,q_90/802f37_6e4ac9fcc801457e8c2e69857318ab95~mv2_d_2880_2200_s_2.webp)
